Love & Fool’s Gold
Building an active community around a visual novel through consistent content, trends, character-driven posts, and community engagement while keeping the story spoiler-free.
Project Statistics
Project Overview
Love & Fool’s Gold came with an interesting challenge: growing a story-driven visual novel without spoiling the story or constantly relying on gameplay content.
When I joined, the project was already growing, but slowly and without a consistent content rhythm. I started with a social media audit, built a structured content plan, and established a consistent three-post-per-week schedule across platforms.
The strategy focused heavily on characters, memes, trends, and community-driven content, while keeping the same personal voice the developer had already built. Instead of making the pages sound like a brand, the goal was to make followers feel like they were still talking directly with the developer.
This helped turn the social channels into active communities while supporting the main business goal: visibility that converts into Steam wishlists.
Key Achievements
- Grew Steam wishlists from 12K to nearly 50K.
- Grew YouTube from under 200 to 35K+ subscribers.
- Grew Instagram from ~30K to 56K+ followers and TikTok from ~30K to 52K+.
- Built Facebook from 0 to nearly 6K followers.
- Generated multiple viral videos reaching 1M–4M+ views organically.
- Built a consistent content system around a game with limited spoiler-free material.
- Increased community participation through character-focused content, memes, trends, polls, comments, and interactive posts.
- Maintained the developer's existing personal voice while scaling content across multiple platforms.
- Supported playtests, devlogs, chapter/date reveals, and other key project announcements through social media.
- Increased YouTube publishing to 5 posts per week as part of the channel's monetization push.
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